Title

Internal Marketing in Intercollegiate Athletic Departments: Maximizing Effectiveness across Job Types

Document Type

Conference Proceeding

Department or Administrative Unit

Management

Publication Date

2012

Abstract

Theoretically, the results of the current study will contribute to a refined understanding of how internal marketing practices should be geared to different types of employees to maximize outcomes. In practice, the results can be used to segments internal audiences to better meet employee's needs through internal marketing programs.

Comments

This is an abstract of an oral presentation given at the 2012 North American Society for Sport Management Conference on May 26, 2012.

Journal

North American Society for Sport Management Conference