Internal Marketing in Intercollegiate Athletic Departments: Maximizing Effectiveness across Job Types
Department or Administrative Unit
Theoretically, the results of the current study will contribute to a refined understanding of how internal marketing practices should be geared to different types of employees to maximize outcomes. In practice, the results can be used to segments internal audiences to better meet employee's needs through internal marketing programs.
Martinez, Michael; Stinson, Jeffrey L.; and Dixon, Anthony W., "Internal Marketing in Intercollegiate Athletic Departments: Maximizing Effectiveness across Job Types" (2012). All Faculty Scholarship for the College of Business. 320.
North American Society for Sport Management Conference