Document Type

Thesis

Date of Degree Completion

Fall 2015

Degree Name

Master of Science (MS)

Department

Information Technology and Administrative Management

Committee Chair

Dr. Robert Lupton

Second Committee Member

Dr. Natalie Lupton

Third Committee Member

Dr. Laura Portolese Dias

Abstract

Using business intelligence (BI) and archival data from a division II, public comprehensive, university in Washington State, the researcher identified specific characteristics of those students who enrolled, persisted and completed to undergraduate degree attainment. These characteristics created an applicant profile to be used in future enrollment management activities for intentional recruiting, while the predictive models for enrollment and completion inform administration to improve tuition revenue planning and budgeting, and to forecast future enrollment yield.