Title

School House Brewery

Presenter Information

Andrew Rhomw
Wesley McClain

Document Type

Oral Presentation

Location

SURC 305

Start Date

17-5-2012

End Date

17-5-2012

Abstract

Central Washington University is in short supply of community these days; the Central Washington Brewery Program is without adequate facilities. The solution: CWU Brew-House, an on campus, hands on facility equipped with the necessary tools for students interested in learning how to produce, market, and distribute craft beer; products sold at the CWU Brew- house will generate revenue to continue and expand the CWU Brewery Program and the Brew-House. Students in the Brewery Program will facilitate the CWU Brew-House to effectively meet the programs objectives. CWU Brew-House targets CWU students, alumni, and tourists along with the Ellensburg community. The Pacific Northwest is a power house of craft beer consumers. Within the past three years the majority of nano-breweries operating in the PNW have doubled in revenue their first two years of operation. The media covering craft beer in the PNW would help booster CWU and the Brew-House. Opportunities are rampant: student driven prices create an affordable product for consumers; it is close in proximity to students which provides an area for community and social gatherings; it is educationally driven, encouraging other programs and majors to come together to strengthen the operations. Programs and majors include business, recreation and tourism, biology, chemistry, culinary, fashion and merchandising. A competitor analysis shows that there is no brewery in Washington driven by a high level educational institution. The mission of CWU Brew-House is to provide an educational environment for students while producing quality craft beer at an affordable price in the Pacific Northwest community.

Faculty Mentor(s)

Terri Wilson

Additional Mentoring Department

Marketing Management

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May 17th, 11:50 AM May 17th, 12:30 PM

School House Brewery

SURC 305

Central Washington University is in short supply of community these days; the Central Washington Brewery Program is without adequate facilities. The solution: CWU Brew-House, an on campus, hands on facility equipped with the necessary tools for students interested in learning how to produce, market, and distribute craft beer; products sold at the CWU Brew- house will generate revenue to continue and expand the CWU Brewery Program and the Brew-House. Students in the Brewery Program will facilitate the CWU Brew-House to effectively meet the programs objectives. CWU Brew-House targets CWU students, alumni, and tourists along with the Ellensburg community. The Pacific Northwest is a power house of craft beer consumers. Within the past three years the majority of nano-breweries operating in the PNW have doubled in revenue their first two years of operation. The media covering craft beer in the PNW would help booster CWU and the Brew-House. Opportunities are rampant: student driven prices create an affordable product for consumers; it is close in proximity to students which provides an area for community and social gatherings; it is educationally driven, encouraging other programs and majors to come together to strengthen the operations. Programs and majors include business, recreation and tourism, biology, chemistry, culinary, fashion and merchandising. A competitor analysis shows that there is no brewery in Washington driven by a high level educational institution. The mission of CWU Brew-House is to provide an educational environment for students while producing quality craft beer at an affordable price in the Pacific Northwest community.