Title

“Whirpool--Challenges in Supply Chain Management”

Document Type

Oral Presentation

Location

Lynnwood

Start Date

17-5-2012

Abstract

Alan Boivin, Travis Cramer and Jugal Sherdiwala, Supply Chain Management Appliance manufacturer Whirpool® was already in the process of centralizing its supply chain strategy when it acquired Maytag® in 2005. Consequently, the company faced even greater challenges in the development and consolidation of their supply chain. As the country’s largest manufacturer of major household appliances the company was compelled to develop a robust supply chain system satisfying its various stakeholders�"suppliers, carriers, distributors, customers, and shareholders. The purpose of our project is to examine and analyze the choices made by Whirlpool® in the development of their supply chain system, and determine the reasoning behind the company’s decisions. Additionally, we will explore the consequences of Whirpool’s actions, compare their results with major competitors, and determine what other possible options may have taken.

Poster Number

1

Faculty Mentor(s)

Kun Liao

Additional Mentoring Department

Operations and Supply Chain Management

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May 17th, 12:00 PM

“Whirpool--Challenges in Supply Chain Management”

Lynnwood

Alan Boivin, Travis Cramer and Jugal Sherdiwala, Supply Chain Management Appliance manufacturer Whirpool® was already in the process of centralizing its supply chain strategy when it acquired Maytag® in 2005. Consequently, the company faced even greater challenges in the development and consolidation of their supply chain. As the country’s largest manufacturer of major household appliances the company was compelled to develop a robust supply chain system satisfying its various stakeholders�"suppliers, carriers, distributors, customers, and shareholders. The purpose of our project is to examine and analyze the choices made by Whirlpool® in the development of their supply chain system, and determine the reasoning behind the company’s decisions. Additionally, we will explore the consequences of Whirpool’s actions, compare their results with major competitors, and determine what other possible options may have taken.