Title

Store Brands- Friend or Foe?

Presenter Information

Kari Meberg
Mark McLeod
Patrick May

Document Type

Oral Presentation

Start Date

16-5-2013

Abstract

The purpose of this project is to study the prevalence and success of store brands in relation to national brand products from both the supplier and retailer’s perspectives. We seek to learn the benefits, costs, limitations, and risks associated with integration of suppliers with retailers across a variety of product lines through research of scholarly articles, books, business journals, and financial statements.

Faculty Mentor(s)

Kun Liao

Additional Mentoring Department

Finance and OSC

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May 16th, 8:00 AM

Store Brands- Friend or Foe?

The purpose of this project is to study the prevalence and success of store brands in relation to national brand products from both the supplier and retailer’s perspectives. We seek to learn the benefits, costs, limitations, and risks associated with integration of suppliers with retailers across a variety of product lines through research of scholarly articles, books, business journals, and financial statements.