Title

Magic, Zeitgeists, and Cognitive Dissonance

Presenter Information

Melinda Miracle

Document Type

Oral Presentation

Location

SURC 201

Start Date

16-5-2013

End Date

16-5-2013

Abstract

This paper examines the Obama and Romney campaigns, and why Obama experienced victory in the 2012 presidential election. Obama and his public relations team utilized many communication theories, but three stand out the most: framing theory, social exchange theory, and effects theory. These theories are all about putting oneself in the best possible frame, telling the people what they want to hear, and enforcing what people believe. This is what politicians should live and breathe when it comes to elections.

Faculty Mentor(s)

Elizabeth Kerns

Additional Mentoring Department

Communications

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May 16th, 2:10 PM May 16th, 2:30 PM

Magic, Zeitgeists, and Cognitive Dissonance

SURC 201

This paper examines the Obama and Romney campaigns, and why Obama experienced victory in the 2012 presidential election. Obama and his public relations team utilized many communication theories, but three stand out the most: framing theory, social exchange theory, and effects theory. These theories are all about putting oneself in the best possible frame, telling the people what they want to hear, and enforcing what people believe. This is what politicians should live and breathe when it comes to elections.