Title

Wild Horse Wind Farm Visitors: An In-depth Phone Survey

Document Type

Oral Presentation

Location

SURC Ballroom C/D

Start Date

16-5-2013

End Date

16-5-2013

Abstract

An in-depth phone interview was conducted to gain insights on visitor satisfaction and likelihood of recommending Wild Horse Wind Farm. Our interviews with 20 visitors (n=20) from 2011 and 2012 covered 18 questions. Respondent feedback noted that for the most part people were very satisfied with their visit and that the Wind Farm had many things they are doing very well. But that some things could be changed to increase visitor satisfaction. Recommendations include expanding on and off-site data collection methods to improve evaluation (e.g., modes of response, visitor follow-up) and further developing social media connections with visitors.

Poster Number

38

Faculty Mentor(s)

Mark Pritchard

Additional Mentoring Department

Management

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May 16th, 2:15 PM May 16th, 4:44 PM

Wild Horse Wind Farm Visitors: An In-depth Phone Survey

SURC Ballroom C/D

An in-depth phone interview was conducted to gain insights on visitor satisfaction and likelihood of recommending Wild Horse Wind Farm. Our interviews with 20 visitors (n=20) from 2011 and 2012 covered 18 questions. Respondent feedback noted that for the most part people were very satisfied with their visit and that the Wind Farm had many things they are doing very well. But that some things could be changed to increase visitor satisfaction. Recommendations include expanding on and off-site data collection methods to improve evaluation (e.g., modes of response, visitor follow-up) and further developing social media connections with visitors.