Title

Events and Attractions in Kittitas County

Presenter Information

Jessica Tate
Lindsey Mushlitz

Document Type

Oral Presentation

Location

SURC Ballroom C/D

Start Date

16-5-2013

End Date

16-5-2013

Abstract

The goal of the project was to complete a gap analysis of events and attractions in Kittitas County in order identify a focus for future development. This poster provides the results of an analysis of the categories, scope, draw, and audience of events and attractions. Data were collected from community organizations, specific attractions and events, and relevant publications. Ellensburg has 28 annual events representing a broad spectrum of interests and visitors. Event categories include: (a) western, (b) family oriented, (c) beer and wine, (d) sales and retail, (e) recreation, and (f) other (i.e. Burnout in Kittitas). The events were evenly distributed among these categories with a slight higher number that were western themed. However, western events do not seem to be conflicting or saturating the number of events offered. The variety of western events may help Ellensburg maintain the unique sense of place, rodeo town. By taking an inventory of the nonevent attractions in Kittitas County, it is apparent that although there is a lot offered there are also gaps, especially in the number and size of built attractions. Attraction categories included (a) western, (b) microbreweries and wineries, (c) entertainment, (d) recreation, (e) education and heritage, and (f) music and art. Attractions were fairly evenly distributed with a slight higher number in the categories of microbreweries and wineries and education and heritage. While there are many built attractions attracting niche markets none of them have large mainstream appeal.

Poster Number

37

Faculty Mentor(s)

Barbara Masberg

Additional Mentoring Department

Recreation and Tourism

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May 16th, 2:15 PM May 16th, 4:44 PM

Events and Attractions in Kittitas County

SURC Ballroom C/D

The goal of the project was to complete a gap analysis of events and attractions in Kittitas County in order identify a focus for future development. This poster provides the results of an analysis of the categories, scope, draw, and audience of events and attractions. Data were collected from community organizations, specific attractions and events, and relevant publications. Ellensburg has 28 annual events representing a broad spectrum of interests and visitors. Event categories include: (a) western, (b) family oriented, (c) beer and wine, (d) sales and retail, (e) recreation, and (f) other (i.e. Burnout in Kittitas). The events were evenly distributed among these categories with a slight higher number that were western themed. However, western events do not seem to be conflicting or saturating the number of events offered. The variety of western events may help Ellensburg maintain the unique sense of place, rodeo town. By taking an inventory of the nonevent attractions in Kittitas County, it is apparent that although there is a lot offered there are also gaps, especially in the number and size of built attractions. Attraction categories included (a) western, (b) microbreweries and wineries, (c) entertainment, (d) recreation, (e) education and heritage, and (f) music and art. Attractions were fairly evenly distributed with a slight higher number in the categories of microbreweries and wineries and education and heritage. While there are many built attractions attracting niche markets none of them have large mainstream appeal.