Title

Hospitality Resources in Kittitas County

Presenter Information

Nicole Newbury
Veronica Crawley

Document Type

Oral Presentation

Location

SURC Ballroom C/D

Start Date

16-5-2013

End Date

16-5-2013

Abstract

The tourism industry in Kittitas County contributes $124.1 million to the economy and provides 1,740 jobs. In order for the tourism industry to be sustainable there needs to be ongoing marketing efforts. The goal of the project was to identify and analyze tourism resources in Kittitas County in order to contribute to the development of a comprehensive marketing plan. This poster provides the results of an inventory and analysis of hospitality resources. Data were collected from lodging operations, food and beverage services, and shopping and retail outlets. Amenities, price, and services were noted as well as access (i.e., online) to information about the businesses by visitors. Information was analyzed and compiled into a final report. From the data, it was seen that shopping and dining businesses are predominately locally owned and privately operated. The county lacks a variety in cuisine options. The County would benefit from a wider selection of dining including ethnic and other options (i.e., Indian, vegetarian). In the lodging sector, brand name operations dominated in Ellensburg and Cle Elum and were not present in the other towns analyzed. Bed-and-Breakfast (BandB) establishments were scarce. BandBs were seen as type of lodging that would be successful and should be encouraged. For the camper, Cle Elum offers the most campsites from primitive to developed sites. In viewing online information, it was noted that the campgrounds do a better job providing information on recreation activities in the area than other types of lodging.

Poster Number

36

Faculty Mentor(s)

Barbara Masberg

Additional Mentoring Department

Recreation and Tourism

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May 16th, 2:15 PM May 16th, 4:44 PM

Hospitality Resources in Kittitas County

SURC Ballroom C/D

The tourism industry in Kittitas County contributes $124.1 million to the economy and provides 1,740 jobs. In order for the tourism industry to be sustainable there needs to be ongoing marketing efforts. The goal of the project was to identify and analyze tourism resources in Kittitas County in order to contribute to the development of a comprehensive marketing plan. This poster provides the results of an inventory and analysis of hospitality resources. Data were collected from lodging operations, food and beverage services, and shopping and retail outlets. Amenities, price, and services were noted as well as access (i.e., online) to information about the businesses by visitors. Information was analyzed and compiled into a final report. From the data, it was seen that shopping and dining businesses are predominately locally owned and privately operated. The county lacks a variety in cuisine options. The County would benefit from a wider selection of dining including ethnic and other options (i.e., Indian, vegetarian). In the lodging sector, brand name operations dominated in Ellensburg and Cle Elum and were not present in the other towns analyzed. Bed-and-Breakfast (BandB) establishments were scarce. BandBs were seen as type of lodging that would be successful and should be encouraged. For the camper, Cle Elum offers the most campsites from primitive to developed sites. In viewing online information, it was noted that the campgrounds do a better job providing information on recreation activities in the area than other types of lodging.