Title

Wine Tourism Best Practices

Presenter Information

Barbara Masberg

Document Type

Oral Presentation

Location

SURC Room 202

Start Date

15-5-2014

End Date

15-5-2014

Keywords

wine tourism, attributes

Abstract

Wine tourism has been described as visitation to vineyards, wineries, and wine festivals to taste wine and experience the attributes of the wine region. However, the basic premise of wine tourism is providing other amenities, events, activities, and facilities to attract visitors for more than just wine tasting. Various development and destination marketing organizations pursue complementary business development (i.e., lodging, restaurants, retail, and recreation) and seek ways to diversify the activities of the area (i.e., trails, rafting, or golf) attracting more visitors. The purpose of this presentation is to introduce the concept of wine tourism and provide best practices. This would be an introduction to the concept to be followed by specific examples.

Faculty Mentor(s)

Masberg, Barbara

Additional Mentoring Department

Family and Consumer Sciences

Additional Mentoring Department

Recreation and Tourism

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May 15th, 5:10 PM May 15th, 5:30 PM

Wine Tourism Best Practices

SURC Room 202

Wine tourism has been described as visitation to vineyards, wineries, and wine festivals to taste wine and experience the attributes of the wine region. However, the basic premise of wine tourism is providing other amenities, events, activities, and facilities to attract visitors for more than just wine tasting. Various development and destination marketing organizations pursue complementary business development (i.e., lodging, restaurants, retail, and recreation) and seek ways to diversify the activities of the area (i.e., trails, rafting, or golf) attracting more visitors. The purpose of this presentation is to introduce the concept of wine tourism and provide best practices. This would be an introduction to the concept to be followed by specific examples.