Title

DM Card Storage Innovations

Presenter Information

David MacAdam

Document Type

Oral Presentation

Location

SURC Room 301

Start Date

15-5-2014

End Date

15-5-2014

Abstract

DM Card Storage Innovations will offer a unique and yet unseen product for the collectible card market. Our mission is to give card collectors high-quality and affordable tools to more effectively store their collections through innovation. The company will launch with a base three product line, with more in the works, designed around the different budgets and needs of our customers. There is no company currently offering a product like the one we will deliver. Other card protection systems use cardboard or cheap plastic printed with licensed art. We intend to offer unprecedented value to the customer by offering products at similar prices, but higher quality. Current estimates for the most popular collectible card game place it at roughly six million registered players. This number doesn't even begin to approach the number of unregistered players, as well as the number of other hobbies people collect cards for. This market is established and ready for what we plan to bring, not to mention the fact that anyone who collects cards will most likely need more than one of the products we plan to offer. Also, since we will be offering a product at a similar price point but with exponentially higher value than that of what currently exists, we stand to gain an above average increase in demand upon launch. By utilizing our price strategy of slightly dipping into base profit per unit while relying on high quality components and the increased value to the customer, we expect massive profit gains.

Faculty Mentor(s)

Douglas, Dwayne

Additional Mentoring Department

ITAM

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May 15th, 10:30 AM May 15th, 11:00 AM

DM Card Storage Innovations

SURC Room 301

DM Card Storage Innovations will offer a unique and yet unseen product for the collectible card market. Our mission is to give card collectors high-quality and affordable tools to more effectively store their collections through innovation. The company will launch with a base three product line, with more in the works, designed around the different budgets and needs of our customers. There is no company currently offering a product like the one we will deliver. Other card protection systems use cardboard or cheap plastic printed with licensed art. We intend to offer unprecedented value to the customer by offering products at similar prices, but higher quality. Current estimates for the most popular collectible card game place it at roughly six million registered players. This number doesn't even begin to approach the number of unregistered players, as well as the number of other hobbies people collect cards for. This market is established and ready for what we plan to bring, not to mention the fact that anyone who collects cards will most likely need more than one of the products we plan to offer. Also, since we will be offering a product at a similar price point but with exponentially higher value than that of what currently exists, we stand to gain an above average increase in demand upon launch. By utilizing our price strategy of slightly dipping into base profit per unit while relying on high quality components and the increased value to the customer, we expect massive profit gains.