Title

MightyTieton BeerWorks

Presenter Information

Peter Newstand

Document Type

Oral Presentation

Location

SURC Room 301

Start Date

15-5-2014

End Date

15-5-2014

Abstract

MightyTieton Beerworks will begin as an outreach-brewery and bicycle shop set in the artist community of Tieton, Washington. Tieton's spectacular setting and proximity to the area's outdoor activities will complement BeerWorks' marketing, bringing people in from skiing, hiking, fishing, and cycling to our brewery and tasting room. In addition, we will have a converted Airstream-Mobile-Beer-Delivery-Vehicle (AMBDV) as an outreach and marketing tool, so that we can serve the public at football tailgating functions as well as weddings and private parties. With our adjacent bicycle shop we will bring beer-drinkers and future customers to BeerWorks by sponsoring events that take advantage of both the dry weather and the spectacular terrain. Tieton is set atop an ancient lava flow that serves as a ramp into the high mountains of the Cascades. Its perch provides a cooling breeze during hot Yakima Valley summer days. Its location at the end of the road also provides direct access to wilderness hiking, limitless car-free paved roads for spectacular cycling and direct access to world-class mountain biking as well as being right on the back-route to Yakima from skiing at White Pass. Our craft-brewery will benefit from and complement the community of artisans, urban, and rural designers, and creative events Mighty Tieton already conducts. BeerWorks will join existing producers: an organic goat cheese creamery, a cidery, a winery, a free-range meat farmer and a Mexican bakery to make Tieton just that much more diverse and interesting a destination.

Faculty Mentor(s)

Douglas, Dwayne

Additional Mentoring Department

ITAM

Additional Mentoring Department

Craft Brewing

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May 15th, 11:00 AM May 15th, 11:30 AM

MightyTieton BeerWorks

SURC Room 301

MightyTieton Beerworks will begin as an outreach-brewery and bicycle shop set in the artist community of Tieton, Washington. Tieton's spectacular setting and proximity to the area's outdoor activities will complement BeerWorks' marketing, bringing people in from skiing, hiking, fishing, and cycling to our brewery and tasting room. In addition, we will have a converted Airstream-Mobile-Beer-Delivery-Vehicle (AMBDV) as an outreach and marketing tool, so that we can serve the public at football tailgating functions as well as weddings and private parties. With our adjacent bicycle shop we will bring beer-drinkers and future customers to BeerWorks by sponsoring events that take advantage of both the dry weather and the spectacular terrain. Tieton is set atop an ancient lava flow that serves as a ramp into the high mountains of the Cascades. Its perch provides a cooling breeze during hot Yakima Valley summer days. Its location at the end of the road also provides direct access to wilderness hiking, limitless car-free paved roads for spectacular cycling and direct access to world-class mountain biking as well as being right on the back-route to Yakima from skiing at White Pass. Our craft-brewery will benefit from and complement the community of artisans, urban, and rural designers, and creative events Mighty Tieton already conducts. BeerWorks will join existing producers: an organic goat cheese creamery, a cidery, a winery, a free-range meat farmer and a Mexican bakery to make Tieton just that much more diverse and interesting a destination.