Title

Why Are Visitor Information Centers Important for Rural Tourism?

Presenter Information

Madalyn Freeman

Document Type

Oral Presentation

Location

SURC 201

Start Date

21-5-2015

End Date

21-5-2015

Keywords

Research, Tourism, Branding

Abstract

This research study was undertaken by the Central Communication Agency, a student-run strategic communication firm at Central Washington University. The group was comprised of four undergraduate seniors working in conjunction with the Kittitas County Chamber of Commerce Tourism Bureau. Our goal was to find out why visitor information centers are important for rural tourism. The group decided to move forward with a regional study on this topic and surveyed other rural Visitor Information Centers and Tourism Bureaus in Colorado, Idaho, Northern California, Oregon, and Washington State. The students in the Central Communication Agency aggregated results and compared findings about trends and developments in the rural tourism industry.

Faculty Mentor(s)

Elizabeth Kerns

Department/Program

Communication

Additional Mentoring Department

Communication

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May 21st, 8:50 AM May 21st, 9:10 AM

Why Are Visitor Information Centers Important for Rural Tourism?

SURC 201

This research study was undertaken by the Central Communication Agency, a student-run strategic communication firm at Central Washington University. The group was comprised of four undergraduate seniors working in conjunction with the Kittitas County Chamber of Commerce Tourism Bureau. Our goal was to find out why visitor information centers are important for rural tourism. The group decided to move forward with a regional study on this topic and surveyed other rural Visitor Information Centers and Tourism Bureaus in Colorado, Idaho, Northern California, Oregon, and Washington State. The students in the Central Communication Agency aggregated results and compared findings about trends and developments in the rural tourism industry.