The Effect of Social Contagion on Public Opinion
Department or Administrative Unit
The article focuses on the data, concepts and thought that describe public opinion as a product of social contagion since the 19th century till today. Moreover, the author suggests few questions whose answer would help to configure new communication models uniting intrapersonal, social influence and mass media factors. The author refers to Malcolm Gladwell's "The Tipping Point," to explain the effect of social contagion on public opinion.
García, C. (2009). The Effect of Social Contagion on Public Opinion. World & I, 24(9), 9.
World & I
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