Using data analytics to further understand the role that boredom, loneliness, social anxiety, social gratification, and social relationships (BRAG) play in a driver’s decision to text
Department or Administrative Unit
IT and Administrative Management
Texting while driving is a growing problem that current efforts have failed to curtail. This behavior has serious, and sometimes fatal, consequences, and the factors that cause a driver to text are not well understood. This study investigates the influence that boredom, social relationships, social anxiety, and social gratification (BRAG) have upon the texting driver. A survey instrument was used to collect data from 297 respondents at a mid-sized regional university in the Pacific Northwest of the United States. The data was evaluated with PLS-SEM, which indicated that social gratification plays a very significant role in a driver’s decision to text. Additionally, data visualization techniques were used to gain additional knowledge from the data. The analysis with these techniques indicated that social anxiety may also play a role in a driver’s decision to text.
White, N., Levy, Y., Terrell, S. R., & Bronsburg, S. (2016). Using data analytics to further understand the role that boredom, loneliness, social anxiety, social gratification, and social relationships (BRAG) play in a driver’s decision to text. Online Journal of Applied Knowledge Management, 4(2), 1–16. https://doi.org/10.36965/ojakm.2016.4(2)1-16
The Online Journal of Applied Knowledge Management
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Cognitive Science Commons, Data Science Commons, Other Social and Behavioral Sciences Commons
This article was originally published in The Online Journal of Applied Knowledge Management. The full-text article from the publisher can be found here.