Department or Administrative Unit
IT and Administrative Management
Texting while driving is a growing problem that current efforts have failed to curtail. This behavior has serious, and sometimes fatal, consequences, and the factors that cause a driver to text are not well understood. This study investigates the influence that boredom, social relationships, social anxiety, and social gratification (BRAG) have upon the texting driver. A survey instrument was used to collect data from 297 respondents at a mid-sized regional university in the Pacific Northwest of the United States. The data was evaluated with PLS-SEM, which indicated that social gratification plays a very significant role in a driver’s decision to text. Additionally, data visualization techniques were used to gain additional knowledge from the data. The analysis with these techniques indicated that social anxiety may also play a role in a driver’s decision to text.
White, N., Levy, Y., Terrell, S. R., & Bronsburg, S. (2016). Using data analytics to further understand the role that boredom, loneliness, social anxiety, social gratification, and social relationships (BRAG) play in a driver’s decision to text. Online Journal of Applied Knowledge Management, 4(2), 1–16. https://doi.org/10.36965/ojakm.2016.4(2)1-16
The Online Journal of Applied Knowledge Management
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