Department or Administrative Unit
The article investigates the significance of affinity and affiliation in fan determination with a sports team. The study examines the association of team affinity and organizational affiliation in the establishment of student identification with an intercollegiate football team. It shows the stronger role of affiliation in college sports. It notes that fan intentions to attend games is attributed to team determination. It suggests that there are some common processes at work and that developed attachment may not be wise. The effects for practice and future research are also discussed.
Pritchard, M.P., Stinson, J. & Patton, E. (2010). Affinity and affiliation: The dual-carriage way to team identification. Sport Marketing Quarterly 19(2), 67-77.
Sport Marketing Quarterly
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