Individual characteristics associated with World Wide Web use: An empirical study of playfulness and motivation
Department or Administrative Unit
This study examines the influence of the individual characteristic of playfulness on the use of the World Wide Web (WWW). Previous research suggests that microcomputer playfulness has an effect on computer usage in general, and we found support for a similar relationship in WWW use. Two samples of students were surveyed in this study; one consisting of undergraduate students and the other comprised of graduate students. Our findings also suggest that both intrinsic and extrinsic factors affect WWW use differentially for entertainment purposes and for course work purposes. Our study confirms previous research in that we found that ability to use the computer has a positive effect on WWW usage.
Atkinson, M., & Kydd, C. (1997). Individual characteristics associated with World Wide Web use. ACM SIGMIS Database: The DATABASE for Advances in Information Systems, 28(2), 53–62. https://doi.org/10.1145/264701.264705
ACM SIGMIS Database: The DATABASE for Advances in Information Systems
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