Title
Individual characteristics associated with World Wide Web use: An empirical study of playfulness and motivation
Document Type
Article
Department or Administrative Unit
Accounting
Publication Date
4-1997
Abstract
This study examines the influence of the individual characteristic of playfulness on the use of the World Wide Web (WWW). Previous research suggests that microcomputer playfulness has an effect on computer usage in general, and we found support for a similar relationship in WWW use. Two samples of students were surveyed in this study; one consisting of undergraduate students and the other comprised of graduate students. Our findings also suggest that both intrinsic and extrinsic factors affect WWW use differentially for entertainment purposes and for course work purposes. Our study confirms previous research in that we found that ability to use the computer has a positive effect on WWW usage.
Recommended Citation
Atkinson, M., & Kydd, C. (1997). Individual characteristics associated with World Wide Web use. ACM SIGMIS Database: The DATABASE for Advances in Information Systems, 28(2), 53–62. https://doi.org/10.1145/264701.264705
Journal
ACM SIGMIS Database: The DATABASE for Advances in Information Systems
Rights
Copyright © 1997 Authors
Comments
This article was originally published in ACM SIGMIS Database: the DATABASE for Advances in Information Systems. The full-text article from the publisher can be found here.
Due to copyright restrictions, this article is not available for free download from ScholarWorks @ CWU.