The Audiences for Research
Department or Administrative Unit
This articles focuses on the importance of identifying and understanding audiences in business communication. Five scholars in business communication examined some of the major dilemmas regarding the adaptation of business communications to specific audiences. Questions addressed include whether research should attempt to provide new knowledge or solve existing problems, how to mediate among the disciplinary differences within business communication, and where to publish the results of such research.
Beamer, L., Bowman, J. P., Dauwalder, D. P., Locker, K. O., & Thralls, C. (1997). The Audiences for Research. Business Communication Quarterly, 60(3), 124–145. https://doi.org/10.1177/108056999706000316
Business Communication Quarterly
© 1997 by the Association for Business Communication