Document Type


Department or Administrative Unit

Finance and Supply Chain Management

Publication Date



This study builds a model of trust, based on joint operational activities and mass customization using theories of social capital and the resource-based view of the firm. Based on 208 responses from suppliers in the U.S. and China, this study empirically supports the notion that trust positively drives manufacturer-supplier activities in operations. It also supports the claim that joint operations activities contribute to mass customization capabilities in a significant way. Moreover, the level of trust and the degree of joint activities are different for the four types of suppliers used in the study: U.S. brands produced in North America, Japanese brands produced in China, U.S. brands produced in China, and Chinese brands produced in China.


Annual Meeting of the Decision Sciences Institute