College Textbook Publishing: Three Microeconomic Applications
Department or Administrative Unit
Based on the author’s many years of experience in college textbook publishing, this article discusses three topics relevant to the textbook-publishing business: (a) the motivations of the author and publisher regarding revenue maximization versus profit maximization, (b) the reimportation of textbooks as an impediment to the international price-discrimination practices of publishers, and (c) the effects of mergers among publishers. Each of these topics is an application of undergraduate microeconomic theories and principles.
Carbaugh, B. (2016). College Textbook Publishing. The American Economist, 61(2), 191–203. https://doi.org/10.1177/0569434516652035
The American Economist
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