The Effectiveness of Vienna’s Heurigens as a Wine and Tourist Industry
Document Type
Oral Presentation
Campus where you would like to present
SURC Room 202
Start Date
15-5-2014
End Date
15-5-2014
Keywords
Enotourism, Vienna, Wine
Abstract
Vienna is a unique city that not only boasts picturesque cityscapes but also contains 1,530 acres of vineyards within the city limits. Associated with these vineyards are Heurigens, small winery/taverns that play a significant role in Vienna’s economics, contribute to its sustainable greenery, and form a basis for high quality Austrian wines. The vines are maintained as a tourist attraction but were historically planted as an economical decision for those in the wine business. The city government owns the most vineyard land in Vienna, protecting it from ever being developed for other uses. Among many varietals, the Gruner Veltliner variety accounts for 25 percent of grapes grown. There are 86 total wineries in Vienna that contribute to the economic wellbeing of their wine industry. This survey of Vienna’s Heurigen industry looks at its effectiveness as both a tourist industry and proud tradition that contributes to the city’s identity.
Recommended Citation
Vamderpool, Kene; Dietritch, Brandon; and Lindahl, Tamra, "The Effectiveness of Vienna’s Heurigens as a Wine and Tourist Industry" (2014). Symposium Of University Research and Creative Expression (SOURCE). 136.
https://digitalcommons.cwu.edu/source/2014/oralpresentations/136
Additional Mentoring Department
FCS/Global Wine Studies
Additional Mentoring Department
Global Wine Studies
The Effectiveness of Vienna’s Heurigens as a Wine and Tourist Industry
SURC Room 202
Vienna is a unique city that not only boasts picturesque cityscapes but also contains 1,530 acres of vineyards within the city limits. Associated with these vineyards are Heurigens, small winery/taverns that play a significant role in Vienna’s economics, contribute to its sustainable greenery, and form a basis for high quality Austrian wines. The vines are maintained as a tourist attraction but were historically planted as an economical decision for those in the wine business. The city government owns the most vineyard land in Vienna, protecting it from ever being developed for other uses. Among many varietals, the Gruner Veltliner variety accounts for 25 percent of grapes grown. There are 86 total wineries in Vienna that contribute to the economic wellbeing of their wine industry. This survey of Vienna’s Heurigen industry looks at its effectiveness as both a tourist industry and proud tradition that contributes to the city’s identity.
Faculty Mentor(s)
Hudelson, John