Title
Experience-Based Design: Some Concepts and Issues
Document Type
Conference Proceeding
Department or Administrative Unit
Management
Publication Date
2005
Abstract
Recently, marketing scholars have emphasized the importance of orchestrating memorable consumer experiences. Product design is a central element of engineering compelling consumer experience. This has resulted in the emergence of experience design as a theoretically significant area of study in disciplines such as design theory. Within marketing there is inadequate research on building theoretical frameworks that explicitly focus on integrating experience design into product development. To address this gap, this paper proposes a conceptual model of new product development that is embedded in an experience-based design approach. The paper contributes by extending current understanding and highlighting future research directions in the domain of new product development.
Recommended Citation
Mukherjee, S. & Venkatesh, A. (2005). Experience-based design: Some concepts and issues. In K. Ekstrom & H. Brembeck (Eds.), European Advances in Consumer Research, Volume 7, 132-135. Goteborg, Sweden: Association for Consumer Research.
Journal
European Advances in Consumer Research
Rights
Copyright © 2006 The Association for Consumer Research
Comments
This article was originally published in European Advances in Consumer Research. The full-text article from the publisher can be found here.
Due to copyright restrictions, this article is not available for free download though ScholarWorks @ CWU.