Title

Sushi on the Roll

Presenter Information

Dan Clausen

Document Type

Oral Presentation

Location

SURC 301

Start Date

16-5-2013

End Date

16-5-2013

Abstract

The purpose of this abstract is to summarize my business plan for Sushi on the Roll, a Japanese-American Fusion food truck. The business will be established in Bellingham, Washington with plans to move to a larger market upon expansion. Bellingham is an ideal location because of its proximity to the coast (fresh seafood), relaxed food truck regulations and a liberal social climate. Mobile food has been called the lean production version of the restaurant industry. This relatively low cost business model provides a competitive advantage over brick-and-mortar establishments. Another advantage is the ability to travel in order to find high concentrations of hungry customers. The business will be set up as a partnership with my executive chef, Casey Lafkas. Casey has been working at an extremely popular, western Washington sushi chain for the last six years and currently manages one of their branches. This chain, which has been the winner of Evening Magazine’s best sushi award, serves a very unique brand of sushi, which combines traditional Japanese sushi with American flavors. Casey’s extensive restaurant experience, as well as the high-quality, high-demand product, which he is skilled in producing make him an ideal business partner. Aside from general sale of our product, services we plan to provide include party platters and catering. These services target social events, which will promote word-of-mouth marketing and the acquisition of new customers. Our market niche will include but is not limited to Western Washington University students, working class individuals, and patrons of late-night establishments.

Faculty Mentor(s)

Karen Martinis

Additional Mentoring Department

Accounting

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May 16th, 10:00 AM May 16th, 10:30 AM

Sushi on the Roll

SURC 301

The purpose of this abstract is to summarize my business plan for Sushi on the Roll, a Japanese-American Fusion food truck. The business will be established in Bellingham, Washington with plans to move to a larger market upon expansion. Bellingham is an ideal location because of its proximity to the coast (fresh seafood), relaxed food truck regulations and a liberal social climate. Mobile food has been called the lean production version of the restaurant industry. This relatively low cost business model provides a competitive advantage over brick-and-mortar establishments. Another advantage is the ability to travel in order to find high concentrations of hungry customers. The business will be set up as a partnership with my executive chef, Casey Lafkas. Casey has been working at an extremely popular, western Washington sushi chain for the last six years and currently manages one of their branches. This chain, which has been the winner of Evening Magazine’s best sushi award, serves a very unique brand of sushi, which combines traditional Japanese sushi with American flavors. Casey’s extensive restaurant experience, as well as the high-quality, high-demand product, which he is skilled in producing make him an ideal business partner. Aside from general sale of our product, services we plan to provide include party platters and catering. These services target social events, which will promote word-of-mouth marketing and the acquisition of new customers. Our market niche will include but is not limited to Western Washington University students, working class individuals, and patrons of late-night establishments.