Department or Administrative Unit
This monograph titled Audiences and new forms of broadcast: linear, on-demand, streaming and/or social has five articles that represent the complexity of the phenomenon of audiences across fields and from different perspectives: Traditional television consumption, viewing of Netflix, the social audience of video platforms, the new tastes of viewers for vertical formats driven by mobile phones, and the relationship of influencers with their audiences. This number raises the problem of audience measurement, quantification, and comparison in the new digital age. The measurement of audiovisual audiences faces the problem of the lack of a measurement system accepted in all regions and by all the agents that participate in the production and dissemination of content.
Gallardo-Camacho, J., García, C., & Puebla-Martínez, B. (2023). El reto de la medición de audiencias tradicionales y digitales en un mercado global. Revista Mediterránea de Comunicación, 14(1), 15. https://doi.org/10.14198/MEDCOM.23935
Mediterranean Journal of Communication
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
© The authors.
Advertising and Promotion Management Commons, Communication Technology and New Media Commons, Public Relations and Advertising Commons
This editorial was originally published in Mediterranean Journal of Communication. The full-text article from the publisher can be found here.