Race Portrayals in Ghana, Kenya, and South Africa Television Advertisements
Department or Administrative Unit
The current study examines racial portrayals in television advertisements from Ghana, Kenya, and South Africa. Whites are over-represented relative to their actual demographic presence in all three countries, and both Blacks and Whites are depicted as over-employed. In general, however, depictions are not significantly different for either race, though there is a hint that a stereotyped portrayal of Blacks as athletes and/or entertainer may be going global.
Milner, L. M. (2007). Race Portrayals in Ghana, Kenya, and South Africa Television Advertisements. Journal of African Business, 8(2), 41–59. https://doi.org/10.1300/j156v08n02_04
Journal of African Business