Title

Race Portrayals in Ghana, Kenya, and South Africa Television Advertisements

Authors

Laura M. Milner, Central Washington University

Document Type

Article

Department or Administrative Unit

Management

Publication Date

2007

Abstract

The current study examines racial portrayals in television advertisements from Ghana, Kenya, and South Africa. Whites are over-represented relative to their actual demographic presence in all three countries, and both Blacks and Whites are depicted as over-employed. In general, however, depictions are not significantly different for either race, though there is a hint that a stereotyped portrayal of Blacks as athletes and/or entertainer may be going global.

Comments

This article was originally published in Journal of African Business. The full-text article from the publisher can be found here.

Due to copyright restrictions, this article is not available for free download from ScholarWorks @ CWU.

Recommended Citation

Milner, L. M. (2007). Race Portrayals in Ghana, Kenya, and South Africa Television Advertisements. Journal of African Business, 8(2), 41–59. https://doi.org/10.1300/j156v08n02_04

Journal

Journal of African Business