The purpose of this thesis is to explore the use of the female body in the advertising of the U.S. and Spain. To understand the difference between the two countries, I have decided to take a step back in history and look at historical moments that have possibly influenced the way advertisers use a naked woman's body: the dictatorship of Francisco Franco in Spain and the colonialism of the Puritans in the U.S. Next, I examine the representation of the female body and ways in which this has developed through the years in advertising, starting from the 1920s until the present. After analyzing my findings, I draw my conclusions determining that Spain makes more use of the female body in their advertising, whether on television or in printed media, with the intention of selling products, while the United States censures such images, prioritizing prudishness. This article is in Spanish.
Govi, Alessandra and Welsh, Marcus D.
"España y Estados Unidos: Las publicidades y la desnudez en la televisión,"
International Journal of Undergraduate Research and Creative Activities: Vol. 12:
2, Article 3.
Available at: https://digitalcommons.cwu.edu/ijurca/vol12/iss2/3