Title

It Takes One to Know One: A Class Exercise in Mental Models

Document Type

Article

Department or Administrative Unit

Accounting

Publication Date

2013

Abstract

An active learning class exercise is presented that gives students the personal experience of the decision-making limitations of mental models. This innovative exercise was shown to increase student learning through greater understanding of the concept and higher retention of knowledge. The results suggest that student critical thinking skills were enhanced by the awareness of their own vulnerabilities to mental models in decision making.

Comments

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Journal

Marketing Education Review

Rights

Copyright © 2014 Taylor & Francis