It Takes One to Know One: A Class Exercise in Mental Models

Document Type

Article

Department or Administrative Unit

Accounting

Publication Date

Spring 2014

Abstract

An active learning class exercise is presented that gives students the personal experience of the decision-making limitations of mental models. This innovative exercise was shown to increase student learning through greater understanding of the concept and higher retention of knowledge. The results suggest that student critical thinking skills were enhanced by the awareness of their own vulnerabilities to mental models in decision making.

Comments

This article was originally published in Marketing Education Review. The full-text article from the publisher can be found here.

Due to copyright restrictions, this article is not available for free download through ScholarWorks @ CWU.

Journal

Marketing Education Review

Rights

Copyright © 2014 Taylor & Francis

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