Title

The Supply Chain of Amazon.com Fresh

Presenter Information

Gerald Lamas
Sam Le
Hui Liang

Document Type

Oral Presentation

Location

Lynnwood

Start Date

17-5-2012

Abstract

Amazon.com, Inc. operates as an online retailer in North America and internationally. It operates retail Websites, such as amazon.com and amazon.ca. The company serves consumers through its retail Websites and focuses on selection, price, and convenience. In addition, the company provides fulfillment services; miscellaneous marketing and promotional agreements, such as online advertising; and co-branded credit cards. Starting in August 2007, Amazon entered the online grocery business with the goal of selling groceries and other perishables the same way the Website does with electronics, clothing and books. While Amazon Fresh begins to expand their products and services into new markets and communities, they have struggled to meet their customers demand due to insufficient data. Many of the issues that plague Amazon Fresh directly affect the company’s ability to secure a consistent and accurate forecast of their inventory. The issues that we will address in our project will be Amazon’s ability to effectively communicate with vendors, appropriate forecasting/planning, and order promising or fulfillment.

Poster Number

4

Faculty Mentor(s)

Kun Liao

Additional Mentoring Department

Operations and Supply Chain Management

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May 17th, 12:00 PM

The Supply Chain of Amazon.com Fresh

Lynnwood

Amazon.com, Inc. operates as an online retailer in North America and internationally. It operates retail Websites, such as amazon.com and amazon.ca. The company serves consumers through its retail Websites and focuses on selection, price, and convenience. In addition, the company provides fulfillment services; miscellaneous marketing and promotional agreements, such as online advertising; and co-branded credit cards. Starting in August 2007, Amazon entered the online grocery business with the goal of selling groceries and other perishables the same way the Website does with electronics, clothing and books. While Amazon Fresh begins to expand their products and services into new markets and communities, they have struggled to meet their customers demand due to insufficient data. Many of the issues that plague Amazon Fresh directly affect the company’s ability to secure a consistent and accurate forecast of their inventory. The issues that we will address in our project will be Amazon’s ability to effectively communicate with vendors, appropriate forecasting/planning, and order promising or fulfillment.