The Supply Chain of Amazon.com Fresh
Document Type
Oral Presentation
Campus where you would like to present
Lynnwood
Start Date
17-5-2012
Abstract
Amazon.com, Inc. operates as an online retailer in North America and internationally. It operates retail Websites, such as amazon.com and amazon.ca. The company serves consumers through its retail Websites and focuses on selection, price, and convenience. In addition, the company provides fulfillment services; miscellaneous marketing and promotional agreements, such as online advertising; and co-branded credit cards. Starting in August 2007, Amazon entered the online grocery business with the goal of selling groceries and other perishables the same way the Website does with electronics, clothing and books. While Amazon Fresh begins to expand their products and services into new markets and communities, they have struggled to meet their customers demand due to insufficient data. Many of the issues that plague Amazon Fresh directly affect the company’s ability to secure a consistent and accurate forecast of their inventory. The issues that we will address in our project will be Amazon’s ability to effectively communicate with vendors, appropriate forecasting/planning, and order promising or fulfillment.
Recommended Citation
Lamas, Gerald; Le, Sam; and Liang, Hui, "The Supply Chain of Amazon.com Fresh" (2012). Symposium Of University Research and Creative Expression (SOURCE). 7.
https://digitalcommons.cwu.edu/source/2012/cwucenters/7
Poster Number
4
Additional Mentoring Department
Operations and Supply Chain Management
The Supply Chain of Amazon.com Fresh
Lynnwood
Amazon.com, Inc. operates as an online retailer in North America and internationally. It operates retail Websites, such as amazon.com and amazon.ca. The company serves consumers through its retail Websites and focuses on selection, price, and convenience. In addition, the company provides fulfillment services; miscellaneous marketing and promotional agreements, such as online advertising; and co-branded credit cards. Starting in August 2007, Amazon entered the online grocery business with the goal of selling groceries and other perishables the same way the Website does with electronics, clothing and books. While Amazon Fresh begins to expand their products and services into new markets and communities, they have struggled to meet their customers demand due to insufficient data. Many of the issues that plague Amazon Fresh directly affect the company’s ability to secure a consistent and accurate forecast of their inventory. The issues that we will address in our project will be Amazon’s ability to effectively communicate with vendors, appropriate forecasting/planning, and order promising or fulfillment.
Faculty Mentor(s)
Kun Liao