Title

The Effectiveness of Vienna’s Heurigens as a Wine and Tourist Industry

Document Type

Oral Presentation

Location

SURC Room 202

Start Date

15-5-2014

End Date

15-5-2014

Keywords

Enotourism, Vienna, Wine

Abstract

Vienna is a unique city that not only boasts picturesque cityscapes but also contains 1,530 acres of vineyards within the city limits. Associated with these vineyards are Heurigens, small winery/taverns that play a significant role in Vienna’s economics, contribute to its sustainable greenery, and form a basis for high quality Austrian wines. The vines are maintained as a tourist attraction but were historically planted as an economical decision for those in the wine business. The city government owns the most vineyard land in Vienna, protecting it from ever being developed for other uses. Among many varietals, the Gruner Veltliner variety accounts for 25 percent of grapes grown. There are 86 total wineries in Vienna that contribute to the economic wellbeing of their wine industry. This survey of Vienna’s Heurigen industry looks at its effectiveness as both a tourist industry and proud tradition that contributes to the city’s identity.

Faculty Mentor(s)

Hudelson, John

Additional Mentoring Department

FCS/Global Wine Studies

Additional Mentoring Department

Global Wine Studies

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May 15th, 4:30 PM May 15th, 4:50 PM

The Effectiveness of Vienna’s Heurigens as a Wine and Tourist Industry

SURC Room 202

Vienna is a unique city that not only boasts picturesque cityscapes but also contains 1,530 acres of vineyards within the city limits. Associated with these vineyards are Heurigens, small winery/taverns that play a significant role in Vienna’s economics, contribute to its sustainable greenery, and form a basis for high quality Austrian wines. The vines are maintained as a tourist attraction but were historically planted as an economical decision for those in the wine business. The city government owns the most vineyard land in Vienna, protecting it from ever being developed for other uses. Among many varietals, the Gruner Veltliner variety accounts for 25 percent of grapes grown. There are 86 total wineries in Vienna that contribute to the economic wellbeing of their wine industry. This survey of Vienna’s Heurigen industry looks at its effectiveness as both a tourist industry and proud tradition that contributes to the city’s identity.