Title

Growler Galaxy

Presenter Information

Austin Smith

Document Type

Oral Presentation

Location

SURC Room 301

Start Date

15-5-2014

End Date

15-5-2014

Abstract

Ellensburg could really use a good growler fill station. Growler Galaxy, to be owned and operated by me, will bring the pleasure of fresh craft beers in growlers to our town. Why growlers? They’re a fun, appealing, economical way to drink beer. When you buy a growler of beer, you drink it soon. Then you don’t just toss your empty growler – you fill it again. Growler Galaxy will be your go-to place to fill it with new and interesting beer as often as you like. Why does Ellensburg need such a store? You can fill growlers at Happy’s, Iron Horse, Wineworks, and elsewhere, right? Sort of. You can fill your growler at a few establishments around town. But it’s done as a sideline, an afterthought to the main business. Selection and turnover is low. Prices are high. The growler fill business in Ellensburg is rudimentary. That’s why a dedicated growler fill station is needed and is bound to thrive. Growler Galaxy will have sixteen taps to start with – more as demand grows. Beer selection will change often (apart from a few bestselling mainstays), so customers will come back often to see what’s new. Our low prices, live-updated online tap list, and loyalty cards (and friendly and knowledgeable counter staff) will make it easy and rewarding to patronize us. My business appeals to the burgeoning taste for a variety of fresh craft beers. It advances appreciation of craft beer. It taps an untapped (so to speak) market.

Faculty Mentor(s)

Douglas, Dwayne

Additional Mentoring Department

ITAM

Additional Mentoring Department

Craft Brewing

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May 15th, 11:30 AM May 15th, 12:00 PM

Growler Galaxy

SURC Room 301

Ellensburg could really use a good growler fill station. Growler Galaxy, to be owned and operated by me, will bring the pleasure of fresh craft beers in growlers to our town. Why growlers? They’re a fun, appealing, economical way to drink beer. When you buy a growler of beer, you drink it soon. Then you don’t just toss your empty growler – you fill it again. Growler Galaxy will be your go-to place to fill it with new and interesting beer as often as you like. Why does Ellensburg need such a store? You can fill growlers at Happy’s, Iron Horse, Wineworks, and elsewhere, right? Sort of. You can fill your growler at a few establishments around town. But it’s done as a sideline, an afterthought to the main business. Selection and turnover is low. Prices are high. The growler fill business in Ellensburg is rudimentary. That’s why a dedicated growler fill station is needed and is bound to thrive. Growler Galaxy will have sixteen taps to start with – more as demand grows. Beer selection will change often (apart from a few bestselling mainstays), so customers will come back often to see what’s new. Our low prices, live-updated online tap list, and loyalty cards (and friendly and knowledgeable counter staff) will make it easy and rewarding to patronize us. My business appeals to the burgeoning taste for a variety of fresh craft beers. It advances appreciation of craft beer. It taps an untapped (so to speak) market.