Growler Galaxy
Document Type
Oral Presentation
Campus where you would like to present
SURC Room 301
Start Date
15-5-2014
End Date
15-5-2014
Abstract
Ellensburg could really use a good growler fill station. Growler Galaxy, to be owned and operated by me, will bring the pleasure of fresh craft beers in growlers to our town. Why growlers? They’re a fun, appealing, economical way to drink beer. When you buy a growler of beer, you drink it soon. Then you don’t just toss your empty growler – you fill it again. Growler Galaxy will be your go-to place to fill it with new and interesting beer as often as you like. Why does Ellensburg need such a store? You can fill growlers at Happy’s, Iron Horse, Wineworks, and elsewhere, right? Sort of. You can fill your growler at a few establishments around town. But it’s done as a sideline, an afterthought to the main business. Selection and turnover is low. Prices are high. The growler fill business in Ellensburg is rudimentary. That’s why a dedicated growler fill station is needed and is bound to thrive. Growler Galaxy will have sixteen taps to start with – more as demand grows. Beer selection will change often (apart from a few bestselling mainstays), so customers will come back often to see what’s new. Our low prices, live-updated online tap list, and loyalty cards (and friendly and knowledgeable counter staff) will make it easy and rewarding to patronize us. My business appeals to the burgeoning taste for a variety of fresh craft beers. It advances appreciation of craft beer. It taps an untapped (so to speak) market.
Recommended Citation
Smith, Austin, "Growler Galaxy" (2014). Symposium Of University Research and Creative Expression (SOURCE). 45.
https://digitalcommons.cwu.edu/source/2014/oralpresentations/45
Additional Mentoring Department
ITAM
Additional Mentoring Department
Craft Brewing
Growler Galaxy
SURC Room 301
Ellensburg could really use a good growler fill station. Growler Galaxy, to be owned and operated by me, will bring the pleasure of fresh craft beers in growlers to our town. Why growlers? They’re a fun, appealing, economical way to drink beer. When you buy a growler of beer, you drink it soon. Then you don’t just toss your empty growler – you fill it again. Growler Galaxy will be your go-to place to fill it with new and interesting beer as often as you like. Why does Ellensburg need such a store? You can fill growlers at Happy’s, Iron Horse, Wineworks, and elsewhere, right? Sort of. You can fill your growler at a few establishments around town. But it’s done as a sideline, an afterthought to the main business. Selection and turnover is low. Prices are high. The growler fill business in Ellensburg is rudimentary. That’s why a dedicated growler fill station is needed and is bound to thrive. Growler Galaxy will have sixteen taps to start with – more as demand grows. Beer selection will change often (apart from a few bestselling mainstays), so customers will come back often to see what’s new. Our low prices, live-updated online tap list, and loyalty cards (and friendly and knowledgeable counter staff) will make it easy and rewarding to patronize us. My business appeals to the burgeoning taste for a variety of fresh craft beers. It advances appreciation of craft beer. It taps an untapped (so to speak) market.
Faculty Mentor(s)
Douglas, Dwayne