The Effect of Social Contagion on Public Opinion

Department or Administrative Unit

Communication

Document Type

Article

Author Copyright

Copyright of World & I is the property of News World Media Development LLC (NWMD)

Publication Date

11-2009

Journal

World & I

Abstract

The article focuses on the data, concepts and thought that describe public opinion as a product of social contagion since the 19th century till today. Moreover, the author suggests few questions whose answer would help to configure new communication models uniting intrapersonal, social influence and mass media factors. The author refers to Malcolm Gladwell's "The Tipping Point," to explain the effect of social contagion on public opinion.

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This article was originally published in World & I.

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