Ethics and strategy: A communication response to Machiavelli’s The Prince in Baltasar Gracián’s A pocket oracle
Department or Administrative Unit
While Machiavelli’s The Prince is usually presented as a main example of proto-PR in the PR literature (Bailey, 2013; Harris, Moss, & Vetter, 1999; Moore, 2011), it is surprising that this work is often ignored in a number of books from the 16th and 17th centuries that discuss the relationship between communication and power. And there are hundreds of them, because political science in these centuries was principally about learning the art of or learning a set of techniques that enable men to manage and manipulate reality to achieve their goals, in part through the management of communication.
García, C. (2017). Ethics and strategy: A communication response to Machiavelli’s The Prince in Baltasar Gracián’s A pocket oracle. Public Relations Review, 43(1), 172–178. https://doi.org/10.1016/j.pubrev.2016.11.005
Public Relations Review
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