Examining Comparative Shopping Agents from Two Types of Search Results

Authors

Zhongming Ma, California State Polytechnic University
Kun Liao, Central Washington UniversityFollow
Johnny Jiung-Yee Lee, Villanova University

Document Type

Article

Department or Administrative Unit

Finance and Supply Chain Management

Publication Date

1-12-2010

Abstract

When searching for products and information using search engines, Web consumers often see comparative shopping agents (CSAs) in search results. CSAs list companies that sell desired products and the prices they offer on one page, greatly reducing search costs. Using 168 digital camera models from seven major camera makers, we examine CSAs between organic and paid search results in terms of the number of CSAs, number of vendors, lowest and average prices, and price dispersion.

Comments

This article was originally published in Information Systems Management. The full-text article from the publisher can be found here.

Please note: Due to copyright restrictions, this article is not available for download from ScholarWorks @ CWU.

Recommended Citation

Ma, Z., Liao, K. & Lee, J.Y. (2010). Examining comparative shopping agents from two types of search results. Information Systems Management 27(1), 3-9. DOI: 10.1080/10580530903455072

Journal

Information Systems Management

Rights

Copyright © Taylor & Francis Group, LLC