Athletic Success and Private Giving to Athletic and Academic Programs at NCAA Institutions
Document Type
Article
Department or Administrative Unit
Management
Publication Date
2007
Abstract
As both academic and athletic programs have become increasingly reliant on private support, the relationship between academic and athletic fund-raising has drawn increased research attention. The current study seeks to clarify the disparate findings of previous research by using the Voluntary Support of Education database of private support to colleges and universities to examine giving by alumni and nonalumni to academic and athletic programs at institutions participating in NCAA Division I-A football. Linear mixed-model analyses revealed the moderating role of academic reputation on institutional giving. Total giving to schools with the strongest academic reputations was less susceptible to the changing fortunes of athletic teams than total giving to institutions not included in the top tier of academically ranked schools. Although the top-ranked schools appeared immune to the influence of athletic performance, analysis of allocation patterns indicated that an increasing percentage of total dollars donated was directed to athletic programs at all levels of schools.
Recommended Citation
Stinson, J. & Howard, D. (2007). Economics and finance athletic success and private giving to athletic and academic programs at NCAA institutions. Journal of Sport Management, 21(2), 235-264. https://doi.org/10.1123/jsm.21.2.235
Journal
Journal of Sport Management
Rights
Copyright © 2007 Human Kinetics
Comments
This article was originally published in Journal of Sport Management. The full-text article from the publisher can be found here.
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