Trust in the Board: A Strategic Imperative in Times of Uncertainty
Document Type
Article
Department or Administrative Unit
Management
Publication Date
2006
Abstract
In turbulent environments, investors seek to minimize risk. Many public/nonprofit organizations evoke a sense of trust in their members by maintaining boards of directors. This study examined faculty member attitudes about the public/nonprofit institutions and boards who manage their retirement funds (n = 240). A structural model revealed that investors developed trust in the board when they view the organization positively through reliable communication, a sense of shared values and retirement funds that perform soundly. As a mediator of attitude toward the organization trust in the board also diminished investor perceptions of risk, and partially explained whether members cooperated and continued with the organization. The findings support trust as a key intervening factor in member-organization relationships and suggest building trust in board governance as an effective way to reduce uncertainty.
Recommended Citation
Brown, W. A., & Pritchard, M. (2006). Trust in the board: A strategic imperative in times of uncertainty. Journal of Nonprofit & Public Sector Marketing, 15(1–2), 105–126. https://doi.org/10.1300/J054v15n01_06
Journal
Journal of Nonprofit & Public Sector Marketing
Rights
© 2006 by The Haworth Press, Inc. All rights reserved.
Comments
This article was originally published in Journal of Nonprofit & Public Sector Marketing. The full-text article from the publisher can be found here.
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