Destination Appraisal: An Analysis of Critical Incidents
Document Type
Article
Department or Administrative Unit
Management
Publication Date
2006
Abstract
In light of numerous calls for researchers to draw evaluative insights from qualitative data, this study examines the utility of applying a traditional framework for appraisal, importance-performance analysis, to a content analytic assessment of comments. A sample of tourists provided written accounts of positive and negative incidents that occurred during their destination visit. Content analyses of comment frequency and order were used to generate an action grid that specified strengths and weaknesses. The validity of this approach to appraisal is considered along with the study’s implications for evaluative research in general.
Recommended Citation
Pritchard, M. & Havitz, M. (2006). Destination appraisal: An analysis of critical incidents. Annals of Tourism Research, 33(1), 25-46. DOI: 10.1016/j.annals.2005.03.002
Journal
Annals of Tourism Research
Rights
Copyright © 2006 Elsevier
Comments
This article was originally published in Annals of Tourism Research. The full-text article from the publisher can be found here.
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