Internal Marketing in Intercollegiate Athletic Departments: Maximizing Effectiveness across Job Types
Document Type
Conference Proceeding
Department or Administrative Unit
Management
Publication Date
2012
Abstract
Theoretically, the results of the current study will contribute to a refined understanding of how internal marketing practices should be geared to different types of employees to maximize outcomes. In practice, the results can be used to segments internal audiences to better meet employee's needs through internal marketing programs.
Recommended Citation
Martinez, M.; Stinson, J. L. & Dixon, A. W. (2012). Internal Marketing in Intercollegiate Athletic Departments: Maximizing Effectiveness across Job Types. North American Society for Sport Management Conference, 2012, 215-216.
Journal
North American Society for Sport Management Conference
Comments
This is an abstract of an oral presentation given at the 2012 North American Society for Sport Management Conference on May 26, 2012.
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