Internal Marketing in Intercollegiate Athletic Departments: Maximizing Effectiveness across Job Types

Authors

Michael Martinez, Troy University
Jeffrey L. Stinson, Central Washington UniversityFollow
Anthony W. Dixon, Troy University

Department or Administrative Unit

Management

Document Type

Conference Proceeding

Publication Date

2012

Journal

North American Society for Sport Management Conference

Abstract

Theoretically, the results of the current study will contribute to a refined understanding of how internal marketing practices should be geared to different types of employees to maximize outcomes. In practice, the results can be used to segments internal audiences to better meet employee's needs through internal marketing programs.

Comments

This is an abstract of an oral presentation given at the 2012 North American Society for Sport Management Conference on May 26, 2012.

Due to copyright restrictions, this article is not available for free download from ScholarWorks @ CWU.

Recommended Citation

Martinez, M.; Stinson, J. L. & Dixon, A. W. (2012). Internal Marketing in Intercollegiate Athletic Departments: Maximizing Effectiveness across Job Types. North American Society for Sport Management Conference, 2012, 215-216.