Product Perceptions, Preferences, and Knowledge: Decisions in Conducting Research
Document Type
Conference Proceeding
Publication Date
1993
Abstract
Researchers preparing to test cause-effect relationships are confronted by an extensive number of choices and decisions. Successful completion of the research and drawing appropriate conclusions about relationships will depend on these decisions. While some choices are obvious, others are somewhat less so. The implications of many of these decisions are not always apparent; it is only after the fact that their importance can be seen.
Recommended Citation
Brooker, G. (1993). Product Perceptions, Preferences, and Knowledge: Decisions in Conducting Research. Advances in Consumer Research, 20(1), 229-231.
Journal
Advances in Consumer Research
Rights
© 1993 Association for Consumer Research
COinS
Comments
This article was originally published in Advances in Consumer Research. The full-text article from the publisher can be found here.
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