Title
The Audiences for Research
Document Type
Article
Department or Administrative Unit
Management
Publication Date
9-1997
Abstract
This articles focuses on the importance of identifying and understanding audiences in business communication. Five scholars in business communication examined some of the major dilemmas regarding the adaptation of business communications to specific audiences. Questions addressed include whether research should attempt to provide new knowledge or solve existing problems, how to mediate among the disciplinary differences within business communication, and where to publish the results of such research.
Recommended Citation
Beamer, L., Bowman, J. P., Dauwalder, D. P., Locker, K. O., & Thralls, C. (1997). The Audiences for Research. Business Communication Quarterly, 60(3), 124–145. https://doi.org/10.1177/108056999706000316
Journal
Business Communication Quarterly
Rights
© 1997 by the Association for Business Communication
Comments
This article was originally published in Business Communication Quarterly. The full-text article from the publisher can be found here.
Due to copyright restrictions, this article is not available for free download from ScholarWorks @ CWU.