The Audiences for Research

Authors

Linda Beamer, California State University, Los Angeles
Joe P. Bowman, Western Michigan University
David P. Dauwalder, Central Washington University
Kitty O. Locker, The Ohio State University
Charlotte Thralls, Iowa State University

Department or Administrative Unit

Management

Document Type

Article

Author Copyright

© 1997 by the Association for Business Communication

Publication Date

9-1997

Journal

Business Communication Quarterly

Abstract

This articles focuses on the importance of identifying and understanding audiences in business communication. Five scholars in business communication examined some of the major dilemmas regarding the adaptation of business communications to specific audiences. Questions addressed include whether research should attempt to provide new knowledge or solve existing problems, how to mediate among the disciplinary differences within business communication, and where to publish the results of such research.

Comments

This article was originally published in Business Communication Quarterly. The full-text article from the publisher can be found here.

Due to copyright restrictions, this article is not available for free download from ScholarWorks @ CWU.

Recommended Citation

Beamer, L., Bowman, J. P., Dauwalder, D. P., Locker, K. O., & Thralls, C. (1997). The Audiences for Research. Business Communication Quarterly, 60(3), 124–145. https://doi.org/10.1177/108056999706000316