College Textbook Publishing: Three Microeconomic Applications

Department or Administrative Unit

Economics

Document Type

Article

Author Copyright

Copyright © 2016, © SAGE Publications

Publication Date

6-29-2016

Journal

The American Economist

Abstract

Based on the author’s many years of experience in college textbook publishing, this article discusses three topics relevant to the textbook-publishing business: (a) the motivations of the author and publisher regarding revenue maximization versus profit maximization, (b) the reimportation of textbooks as an impediment to the international price-discrimination practices of publishers, and (c) the effects of mergers among publishers. Each of these topics is an application of undergraduate microeconomic theories and principles.

Comments

This article was originally published in The American Economist. The full-text article from the publisher can be found here.

Due to copyright restrictions, this article is not available for free download from ScholarWorks @ CWU.

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