Document Type
Article
Department or Administrative Unit
Finance and Supply Chain Management
Publication Date
12-2017
Abstract
Due mainly to the privatization and commercialization of airline companies and deregulation of the aviation rules, the demand for air transport has continuously been increasing. Airport authorities state that transfer passengers, who contribute to the large portion of the airports’ profits, are gaining much more importance, particularly in the Northeast Asia region where the air transport industry is very vital. Therefore, this study aims to investigate the competitiveness of IIA (Incheon International Airport) with other major airports located in Northeast Asia in passenger transfers made between Southeast Asia and China to North America using Conjoint Analysis. Results have indicated that airport brand is the most important attribute for the competitiveness of airport, followed by cost, connectivity and duty free shops. In further analysis focusing on brand value of the three airports measured by the use of transfer passengers, it was revealed that IIA needs more effort in developing their brand identity to become the leading transfer hub airport. Based on the results, recommendations for increasing the brand value have also been suggested.
Recommended Citation
Chung, T. W., Lee, Y. J., & Jang, H. M. (2017). A Comparative Analysis of Three Major Transfer Airports in Northeast Asia Focusing on Incheon International Airport Using a Conjoint Analysis. The Asian Journal of Shipping and Logistics, 33(4), 237–244. https://doi.org/10.1016/j.ajsl.2017.12.007
Journal
The Asian Journal of Shipping and Logistics
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Rights
Copyright © 2017 The Korean Association of Shipping and Logistics, Inc.
Included in
Business Administration, Management, and Operations Commons, International Business Commons, Management and Operations Commons, Operations and Supply Chain Management Commons
Comments
This article was originally published Open Access in The Asian Journal of Shipping and Logistics. The full-text article from the publisher can be found here.