Document Type


Date of Degree Completion

Summer 1971

Degree Name

Master of Education (MEd)



Committee Chair

Alexander H. Howard, Jr.

Second Committee Member

Kenneth R. Berry

Third Committee Member

D. Daryl Basler


It has long been recognized in our society that formal training plays a strong role in the development of attitudes, and that attitudes are important determinants of behavior. Consequently, the behavior of one whose formal training has been oriented in a particular direction is often somewhat different from the behavior of one whose training has been oriented in a different direction. Does the training orientation of instructional materials personnel affect their on-the-job effectiveness? Will a person who is primarily oriented toward print materials be more or less effective in promoting the use of instructional materials than one whose orientation is primarily non-print? Will one who has a balanced training orientation be more effective? Such questions prompted this writer to undertake a study to determine if such differences occur.