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Abstract

This paper examines the relationship between social propaganda as presented by Jacques Ellul in his book Propaganda: the Formation of Men’s Attitudes and the concept of autopoiesis (or self-generation) within posthuman ideology. These two concepts intersect in their connection of the individual to the masses. Both posthuman theory and Ellul’s concept of social interaction are based on the bridging of the ontological gap to overcome cognitive isolation, resulting in the engagement in a community outside of oneself. The stripping of individuality becomes necessary, as our self-contained autopoietic beings employ analogical inference in order to connect with the mass, and therefore be subject to the influences of propaganda.

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