Sink or Swim? Transitioning Academic Library Outreach in Times of COVID-19

Authors

Lauren Wittek, Central Washington UniversityFollow
Maureen Rust, Central Washington UniversityFollow

Document Type

Article

Department or Administrative Unit

Library

Publication Date

Fall 2021

Abstract

This practical article explores the challenges and unexpected benefits discovered when a public regional academic library transitioned its engagement and outreach efforts to a fully online format. The onset of COVID-19 presented a need for a radical change to Central Washington University Libraries’ events and social media communication. While adhering to the core principles of library outreach and engagement, the library has shifted the modality and types of programming offered to meet safety guidelines. Online event assessment, promotion, and engagement will also be discussed.

Comments

This article was originally published open access in Marketing Libraries Journal. The full-text article from the publisher can be found here.

Recommended Citation

Wittek, L. & Rust, M. (2021)Sink or Swim? Transitioning Academic Library Outreach in Times of COVID-19. Marketing Libraries Journal, 5(2), 41-62. https://journal.marketinglibraries.org/04_MLJv5i2/

Journal

Marketing Libraries Journal

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.

Rights

Copyright: © 2021 Wittek & Rust.