Versi Events

Presenter Information

Kassidy Shepherd

Document Type

Oral Presentation

Campus where you would like to present

SURC 303

Start Date

17-5-2012

End Date

17-5-2012

Abstract

Versi Events is a new company that will provide customized and quality in-home wine tasting events. Research has shown that wine can be intimidating and Versi Events strives to break down the barriers to increase knowledge and consumption. This increase in wine consumption will help boost the local and regional wine economy. The emphasis is on educating consumers on the multiple aspects of wine, while providing an irreplaceable experience in a comfortable setting. The business proposal of Versi Events is modeled after in-home jewelry, cookware and clothing events that have proven extremely successful. The target market will be the greater Seattle area, but statewide events are available. Versi Events offers the client the personalization and customization of each event, including setting budget parameters and other factors to provide an experience that exceeds expectations and is tailored to the specific demographic. Extensive research has shown that there are no big competitors in the greater Seattle area that offer customized education and events in a home setting. Currently, there are wine tasting rooms, wineries, and wine education classes, but there is a void that combines all facets into one convenient and customized event. This type of event would apply to any type of lifestyle, whether it is for an upper-class couple, experienced wine drinker, amateurs interested in learning about wine, a work party, bachelorette party, dinner night for friends, birthday, anniversary, and many others.

Faculty Mentor(s)

Amy Mumma

Additional Mentoring Department

Continuing Education/ World Wine Program

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Versi Events

SURC 303

Versi Events is a new company that will provide customized and quality in-home wine tasting events. Research has shown that wine can be intimidating and Versi Events strives to break down the barriers to increase knowledge and consumption. This increase in wine consumption will help boost the local and regional wine economy. The emphasis is on educating consumers on the multiple aspects of wine, while providing an irreplaceable experience in a comfortable setting. The business proposal of Versi Events is modeled after in-home jewelry, cookware and clothing events that have proven extremely successful. The target market will be the greater Seattle area, but statewide events are available. Versi Events offers the client the personalization and customization of each event, including setting budget parameters and other factors to provide an experience that exceeds expectations and is tailored to the specific demographic. Extensive research has shown that there are no big competitors in the greater Seattle area that offer customized education and events in a home setting. Currently, there are wine tasting rooms, wineries, and wine education classes, but there is a void that combines all facets into one convenient and customized event. This type of event would apply to any type of lifestyle, whether it is for an upper-class couple, experienced wine drinker, amateurs interested in learning about wine, a work party, bachelorette party, dinner night for friends, birthday, anniversary, and many others.