Magic, Zeitgeists, and Cognitive Dissonance
Document Type
Oral Presentation
Campus where you would like to present
SURC 201
Start Date
16-5-2013
End Date
16-5-2013
Abstract
This paper examines the Obama and Romney campaigns, and why Obama experienced victory in the 2012 presidential election. Obama and his public relations team utilized many communication theories, but three stand out the most: framing theory, social exchange theory, and effects theory. These theories are all about putting oneself in the best possible frame, telling the people what they want to hear, and enforcing what people believe. This is what politicians should live and breathe when it comes to elections.
Recommended Citation
Miracle, Melinda, "Magic, Zeitgeists, and Cognitive Dissonance " (2013). Symposium Of University Research and Creative Expression (SOURCE). 69.
https://digitalcommons.cwu.edu/source/2013/oralpresentations/69
Additional Mentoring Department
Communications
Magic, Zeitgeists, and Cognitive Dissonance
SURC 201
This paper examines the Obama and Romney campaigns, and why Obama experienced victory in the 2012 presidential election. Obama and his public relations team utilized many communication theories, but three stand out the most: framing theory, social exchange theory, and effects theory. These theories are all about putting oneself in the best possible frame, telling the people what they want to hear, and enforcing what people believe. This is what politicians should live and breathe when it comes to elections.
Faculty Mentor(s)
Elizabeth Kerns