A Comment Book Analysis of Wind Farm Visitors
Document Type
Oral Presentation
Campus where you would like to present
SURC Ballroom C/D
Start Date
16-5-2013
End Date
16-5-2013
Abstract
A content analysis of seven comment diaries with open-ended comments from wind farm visitors (n=2,047) was conducted. Positive and negative visitor comments were recorded and coded according to gender, party size, and visitor origin. Eight-four percent of visitors were from Washington State (22 percent from Ellensburg). The majority (85 percent) generally left positive comments about the wind farm. More specific visitor impressions of the tour guides, the visitor center, the view and the surrounding ecosystem accounted for the remaining 15 percent of comments recorded. On the strength of these findings, recommendations on signage, information provided by the farm, an e-sign in book, and incorporating a customer relationship management system were offered.
Recommended Citation
Santos, Araceli; Moreno, Ricky; Purcell, Sam; and Softli, Jordan, "A Comment Book Analysis of Wind Farm Visitors" (2013). Symposium Of University Research and Creative Expression (SOURCE). 5.
https://digitalcommons.cwu.edu/source/2013/posters/5
Poster Number
39
Additional Mentoring Department
Management
A Comment Book Analysis of Wind Farm Visitors
SURC Ballroom C/D
A content analysis of seven comment diaries with open-ended comments from wind farm visitors (n=2,047) was conducted. Positive and negative visitor comments were recorded and coded according to gender, party size, and visitor origin. Eight-four percent of visitors were from Washington State (22 percent from Ellensburg). The majority (85 percent) generally left positive comments about the wind farm. More specific visitor impressions of the tour guides, the visitor center, the view and the surrounding ecosystem accounted for the remaining 15 percent of comments recorded. On the strength of these findings, recommendations on signage, information provided by the farm, an e-sign in book, and incorporating a customer relationship management system were offered.
Faculty Mentor(s)
Mark Pritchard